Non-Profit Rebrand Project
Non-Profit Rebrand Project
Deliverables
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Redesigned logo
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Website design
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Animated logo reveal
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Brand book
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Digital mockups
This project focused on the complete redesign of a chosen non-profit organization’s visual identity. The assignment required developing a cohesive brand system that communicates the mission and values of the organization with clarity and impact. Deliverables included a new logo, a website redesign, an animated version of the logo, a brand standards book, and multiple real-world mockups demonstrating consistent application. The project emphasized research-based design decisions, visual consistency, and professional presentation across media. Non-profit name and images are provided by client brief.
Athletes for Hope is a non-profit organization that connects athletes with charitable causes to inspire positive social change. Founded by a group of elite athletes, the organization helps athletes from all sports and levels find meaningful ways to give back to their communities. Whether through volunteering, advocacy, or public engagement, Athletes for Hope empowers athletes to use their platform for good, turning passion into purpose and sport into a force for hope.
Athletes for Hope has evolved into a bold, modern movement rooted in purpose-driven action. Our refined identity reflects a renewed commitment to empowering athletes of all levels to use their platform for meaningful impact. With a sharper visual presence and clearer voice, we continue to connect sport with service fueling change in communities, inspiring leadership beyond the field, and transforming passion into purpose.
